Anglo American Platinum announced its proposals in January 2013 to create a sustainable, competitive and profitable platinum business for the long term benefit of all its stakeholders. The company had originally proposed that a total of up to 14,000 jobs would be affected in order to achieve those objectives, 13,000 of which would be in the Rustenburg area. It was always envisaged that the ultimate numbers of employees to be retrenched, after taking into account mitigation plans, would be significantly lower.