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PGM Investment Programme

Programme overview

Anglo American Platinum Limited believes that it is important to invest in developing new and sustainable markets for PGMs (Platinum Group Metals). The PGM Investment Programme sits at the heart of the broader market development undertaken by the Group.

Together with various partners, we invest in a portfolio of activities ranging from lab-scale research and product development and demonstration through to investments in the early-stage companies who use or enable the use of PGMs in the longer term. The market development work also include investments into the Platinum Guild International (PGI) and the World Platinum Investment Council (WPIC).

enabling growth

Gross demand for platinum in autocatalysis increased in 2015 by 5.3%, primarily due to sustained growth in demand for vehicles in the Western European light duty market. Industrial platinum demand increased by 4.3%. Discover more in our Integrated Report 2016.

It is therefore important for the long term sustainability of the industry to ensure that the industrial application of PGMs continues to grow, ensuring a market for the metals and a diversification of its uses into the future.

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New technologies and uses for PGM group metals exist and are often developed but not always commercialised. The PGM Investment Programme ensures that the companies and individuals attempting to commercialise these products are adequately supported through the allocation of capital, security of metal supply and a long term, value-adding partnership with Anglo American. The programme’s global remit ensures the most attractive opportunities are identified.


How the programme can help

The PGM Investment Programme will provide early stage capital to companies that can demonstrate the commercial viability of their products and/or growth capital for the further expansion of their businesses. The programme aims to facilitate additional benefits in the form of reliability of PGM supply and long term pricing benefits as well as exploring the broad Anglo American industrial complex for commercial opportunities.

Anglo American Platinum Limited seeks to partner with innovators in early stage commercialisation or growth across geographies, and to invest directly in opportunities that are mutually beneficial. Example industries and target innovations include, but are not limited to water treatment, electronics, recycling, electrochemical systems (e.g. fuel cells, flow batteries, electrolysers etc.) and medical devices.

The companies will be required to contribute leadership and management (to build and lead a motivated management team), operational skills (technical, manufacturing, marketing and distribution, etc.) and a well thought out business plan. 

Investment Programme Structure

The PGM Investment Programme activities are based in London. Co-investment with like-minded corporations and investment funds is of importance and we encourage the sharing of expertise and experience, as well as of potential opportunities.

Douglas Investments – who have worked on the programme since its inception – are valued partners and provide sound technical and strategic fund management services across the portfolio. 

Success stories

Through the programme, we provide growth or expansion capital for early stage businesses that can demonstrate commercially viable products that either create or facilitate demand for PGMs.

To date we have partnered with and invested in a number of new promising technologies:

Food Freshness Technology

Food Freshness Technology is a high tech innovations company focused on delivering comprehensive solutions for food freshness.  Their product ‘It’s Fresh!’ is an established and unrivalled ethylene-removal technology, with palladium as an active ingredient, for the fresh produce industry.

Primus Power

Primus Power develops grid-scale flow batteries. The Primus Power battery system is designed to significantly improve the cost, reliability, environmental footprint and security of the electric grid, and to help accelerate adoption of renewable wind and solar energy. The Primus technology uses iridium, ruthenium and platinum in key components.


Altergy Systems® is a global leader in the design, manufacture, sales, marketing and deployment of fuel cell power systems. PEM fuel cell systems use platinum based catalysts.

Ballard Power Systems

Ballard is a global leader in PEM (proton exchange membrane) fuel cell technology. We provide clean energy fuel cell products enabling optimised power systems for a range of applications. Ballard offers smarter solutions for a clean energy future. PEM fuel cell systems use platinum based catalysts.


Hydrogenious Technologies is a pioneer in hydrogen storage in liquid organic hydrogen carriers (LOHC). Hydrogenious’ technology enables safe and efficient energy storage in an easy to transport diesel-like liquid. The technology uses platinum and ruthenium catalysts to ‘load’ and ‘unload’ hydrogen into and out of the LOHC.

Clean Energy Investments

In partnership with the Department of Science and Technology and Altergy Systems, we have founded the newly incorporated Clean Energy Investments company. We share with our two fellow founding shareholders the common goal of developing the fuel cell industry in South Africa.

Submit an idea

Do you have an innovative idea that you’d like to share with us?

We want to work with partners who can generate new demand for Platinum Group Metals for mutual benefit. We’re looking for entrepreneurs who can think outside of today’s applications, who and can readily adapt to changing markets, demand and technology.

What to do

If you have an idea, or are a business using PGM’s looking for a partner, please send us your proposal covering the following points: 

  • Address your initial product, service or technology - how is it disruptive or break through?
  • Establish who your target customer is, the estimated size of your market, your technical and commercialisation approach.
  • Outline your current team and key partners who increase the likelihood of success.
  • Detail how you think you will make money, and any evidence of customer demand to date.

Email your proposal to:

Disclaimer: Please note, due to the volume of emails we receive, we cannot get back to every submission individually. Please do not send any information that you consider proprietary or confidential.

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