Jewellery represents a third of global platinum demand with significant potential for growth. Together with the other platinum producers, we support the Platinum Guild International (PGI). The PGI’s core focus is on the high potential Asian markets of China and India. It is also active in Japan and the USA.
In South Africa, we invest in improving the design and manufacturing skills of jewellers and students so they can compete effectively, both locally and internationally. We sponsor various training institutions, providing instruction in platinum jewellery design and manufacturing. We also sponsor the PlatAfrica jewellery design and manufacture competition.