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We are a business that believes in creating shared value for all South Africans

Our approach

Our vision

Our vision is to be a global leader in Platinum Group Metals (PGMs), from resource to market, as we work towards a better future for all.

Our mission

Our mission is to:

  • reposition our assets into a value optimising portfolio.
  • develop the market for PGMs.
  • deliver the full potential of our operations through our people in a values driven and socially acceptable way.

Our strategy

We have moved from a growth-driven to a value-driven strategy. The implementation of this value-driven strategy will deliver a stable, competitive and profitable business that will be sustainable in the long-term and will deliver value to all stakeholders. Read more in our Annual Report.

Our strategy hinges on five priority areas:

  • commercial excellence
  • mining and operational excellence
  • projects excellence
  • people excellence
  • excellence in sustainability

These strategic priority areas have value levers that can be optimised to maximise value.

Restructuring for prosperity

We are repositioning our business to align baseline production with long-term demand expectations. This means focusing on a high-quality portfolio of operations to produce PGMs on an economically sustainable basis. Our strategy is to increase exposure to lower-risk, lower-cost, higher-margin, and more mechanised mining. Read more in the Annual Report.

Our values

Our work spans every kind of challenge. But whatever we’re doing we remember our values. These six values form the blueprint for our way of working:



This is always first on our agenda – and with very good reason. We truly believe that ALL injuries are preventable and that by working together we can make safety a way of life, inside and outside the workplace.

Care and respect

Care and respect

We always treat people with respect, dignity and common courtesy – regardless of their background, lifestyle or position. And we're building trust through open, two-way communication every single day.



This means taking an honest, fair, ethical and transparent approach in everything we do. It’s not about being popular; it’s about always doing the right thing.



We take ownership of our decisions, our actions and our results. We deliver on our promises and acknowledge our mistakes. Above all we never pass blame.



No-one here is on their own. We’re one company with a joint ambition – all working together to make decisions and get things done more effectively.



Challenging the way things have always been done is a key priority for us. By actively developing new solutions, encouraging new ways of thinking and finding new ways of working, we’re dramatically improving business.


Our business reflects our values of integrity and accountability. This helps us to work better together and meet the highest standards of governance.

Our board of directors features six independent non-executive directors, including our chairman. The board is responsible to shareholders for our performance, strategy, governance and risk management.

Our employees and contractors also play a key part in our governance, in line with our Good Citizenship Business Principles and backed up by a confidential whistle-blowing facility, Speak Up.

Real Mining. Real People. Real Difference.